Google My Business was rebranded as Google Business Profile in November 2021. The rebranding followed Google’s attempt to move features from the Google My Business app directly to Google Search and Maps. The rebranding gave Google Business Profile users much more control and added features to optimize their online location.
Did you know that up-to-date business profiles are 70% more likely to attract visits and 50% more likely to result in customer conversions? Regarding your Google Business profile, make sure your business does the following:
Provide up-to-date information