Google has confirmed that the May 2022 Core Update has now completed its rollout. The update’s rollout took 15 days, starting on May 25, 2022 and ending on June 9, 2022.
The announcement. Google posted on Twitter this morning at 3:44 a.m. ET that the update has completed its rollout:
May 2022 Core Update. As a reminder, the May 2022 Core Update started rolling out around 11:30 a.m. ET on May 25, 2022. This update took 9 days to roll out after it was announced, it finished rolling out on June 9. 2022.
When and what was felt. Based on the data, this update was a big update and rolled out quickly for many queries, data providers are tracking. We saw some “trembling”, changes in volatility, after the initial update, the biggest tremors were around June 5th and this should be the last sets of volatility you would see from the initial release of the general base update.
Learn more about the May 2022 Core Update
The SEO Community. The May 2022 Core Update seems much larger than the November 2021 Core Update. Unlike the November 2021 Core Update where the timing of this update was not the best i.e. just during the busiest online shopping season, this update was much better timed for retailers. I covered the community reaction in a blog post on Search Engine Roundtable early on. It includes some of the earliest chatter, leaderboards, and social shares from some SEOs.
On Twitter, you can find plenty of examples of SEOs sharing charts of their clients – mostly showing the winners but also showing the losers – with this update.
What to do if you are affected. Google has given advice on what to consider if you’ve been negatively affected by a core update in the past. There are no specific actions to take to recover, and in fact, a negative impact on rankings may not signal that something is wrong with your pages. However, Google has offered a list of questions to consider if your site is affected by a core update. Google said you may see some recovery between core updates but the biggest change you would see would be after another core update.
Why we care. Whenever Google updates its search ranking algorithms, it means your site may do better or worse in search results. Knowing when Google makes these updates gives us something to point to if it’s something you changed on your website or something Google changed with its ranking algorithm. Google released the May 2022 Core Update on May 25th and it is now complete – now is the time to dig in and investigate how your site(s) did with this update and take the steps needed to continue to improve in the future.
Learn more about Google updates
You can read more about our coverage in Search Engine Land’s Google Algorithm Update History.
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