Google Regulates 10,000 Non-Metro Startups

The Startup School aims to help solve the growing pains of tens of thousands of Indian startups

The Startup School aims to help solve the growing pains of tens of thousands of Indian startups

Google on Wednesday announced the Startup School in India as part of its startup initiative designed to mentor more than 10,000 startups in Tier 2 and Tier 3 cities.


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As startups and businesses in the most remote corners of the country, there is a need for programs that can organize this knowledge into a structured curriculum and spread it across a broad footprint, Google said.

India has around 70,000 startups, according to Google, but 90% of all startups fail within the first five years of their journey – mostly for the same key reasons – unmanaged cash depletion, misjudging demand, loops ineffective feedback or lack of leadership.

“We have a slew of fast growing startups based in hubs like Jaipur, Indore, Gorakhpur and more. In fact, these make up nearly 50% of all recognized startups in India today,” Google mentioned.

The 9-week program, delivered virtually, will include discussions between Google executives and collaborators from across the startup ecosystem, spanning fintech, D2C, B2B and B2C e-commerce, language, social media and networking, job search and many other areas.

The program will include teaching modules on topics such as building an effective product strategy, in-depth product user value dives, roadmap and PRD development, building apps for Next Billion Users in markets like India, driving user acquisition etc.

There will also be opportunities for founders to gain insights from discussions about what makes an effective founder, formalize hiring, and more.

Aimed at early career founders with a minimum viable product, the program offers the flexibility of a virtual program and allows participants to choose which modules they wish to log into.

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