Strategic deal will enable global retail house to create stronger omnichannel customer experiences and optimize internal supply chains through an enterprise data backbone and advanced AI/ML capabilities
LONDON, June 30, 2022 /PRNewswireGoogle Cloud today announced a new partnership with global fashion retailer H&M Group. The alliance will allow the Swedish multinational to leverage Google Cloud’s extensive data analytics capabilities and secure and sustainable global infrastructure to further improve its customer experience and supply chain enablement.
Google Cloud will work with H&M Group to develop an enterprise data backbone comprising a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities. This will also include setting up a new data mailing to make all types of data and events accessible from multiple sources, including in-store, online, its brand ecosystem and suppliers.
As the partnership grows, this will result in further optimization of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from brick-and-mortar stores to e-commerce. In addition, this partnership will further develop data science and AI capabilities across H&M Group’s businesses.
“H&M Group has a long history of innovation across all of our brands and is always keen to build meaningful relationships with our customers. We are further accelerating digitization because we believe in sustainable growth fueled by analytics and advanced technology. Therefore, I am happy to report that we have found a supplier that matches our needs,” said Alan BoehmeChief Technology Officer, H&M Group.
“We are thrilled to announce this partnership and look forward to working with H&M Group to create exciting new customer experiences, whether in-store or online,” concluded Eva Fors, General Manager of Google Cloud Nordic Region. “We admire H&M Group’s commitment to innovation and are excited to move forward on our journey together. »
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About H&M Group