The most critical part of advertising is getting the right message to the right people at the right time. To help, Google has introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always good at providing in-depth insights into a campaign type like video. Here are the tools experts suggest using to manage your video streams, understand performance, and streamline the process.
The latest tools to help you with Ads Manager
Programmatic Video Health will help advertisers better understand their performance insights. When you log in to your account, you can see highlighted opportunities that you may have missed before. Reviewing this information helps publishers understand how auction inventory is performing against competitors. A video signal map gives a performance summary of your specific video inventory, including viewability, application or web domain name, and audience information. Additionally, you can examine signals related to the potential impact of videos on revenue, making it easier to assign values to your video inventory and what metrics to improve.
Another effective tool is called the Video Ad Serving Model (VAST) errors insights card. The VAST Error Map uses automation to show the level of errors on your video inventory. You can also see exactly which rows are causing errors. It’s important to be able to review ad-level data as soon as possible. Google has improved the ad serving data availability timeline so you can find and fix issues before they’re shown to a wider audience, costing you more money.
Finally, try the YouTube Ad Serving Tool. This platform can test serving real-time ads to YouTube inventory. You will see information such as ad requests or key values. This is useful for quickly validating and resolving inventory issues to optimize performance and limit downtime.
These tools are important because they allow publishers to automate insights that drive performance. Rather than spending a lot of time digging through video inventory, you can perform manual tasks quickly and pull reports easily. Look for the areas of improvement that will have the greatest impact and start there to improve your video inventory.